It went from being a viral YouTube sensation to now being a part of the Hoosier home game routine as the video is played on the big screen in Assembly Hall as halftime comes to a close. In a 2011 interview with Bloomington’s Herald Times, not even Fox and Weber could have predicted the success the video would have in such a short period of time. Now fast forward two years. Would you believe me if I told you that the video has become bigger than any basketball team or University? I think Kathryn Sullivan’s third grade class at Cold Spring Environmental Magnet School in Indianapolis would. As you will find out, this generation’s Hoosier anthem has become next generation’s inspiration.
[Disclaimer: Still awaiting proper approvals to show video as it is footage from within the school. The video shows the students heads down studying listening to the song and as soon as the phrase "This is I-U-U-U" comes on, every student makes the motion with their hands.]
To help her with this vision, Ms. Sullivan needed someone with experience in creating videos. Mika Brown, a freelance camera operator that has helped broadcast live sports for networks such as ESPN and Fox Sports, was approached and accepted the task. Brown's initial reaction to the idea, "Wow, what a great opportunity to not only support IU Basketball, but more importantly help make a difference in these kids lives." For one week, with their parents permission, the students stayed after school for a total of four hours to create a spoof of a video they have grown to love. On her part with the project, Brown notes, "I really enjoyed playing a small role in this project. [Ms. Sullivan] had a vision and really made it come to life. I'm excited for other's to see it."
"This is Indiana" - Cold Spring Environmental Magnet 3rd Graders from mika brown on Vimeo.
UPDATE (02/01/2013 4:24 PM): For those wishing to donate money to help make the campus visit possible for Ms. Sullivan's 3rd grade class, you can mail checks to the following address:
Cold Spring Environmental Magnet School
Attn: Kathryn Sullivan
3650 Cold Spring Road
Indianapolis, IN 46222
Please make checks payable to "Cold Spring School."